At Murphy’s, we love our customers as much as they love quality beef! Meat eaters are a tight knit group of discerning carnivores. Most beef eaters would sooner chew on cardboard than swap a juicy, choice cut for a veggie patty. But is it possible for carnivores to love meat and still be compassionate consumers? We believe the answer is a resounding yes! Ethical husbandry and quality beef production go hand in hand to create wholesome products while improving the lives of farm animals everywhere. Now that’s something you can really sink your teeth into!
Learn more about what Certified Humane Raised and Handled Beef is, the distinction between certified ethical vs. other common labels, and the difference consumers can make by choosing humane.
CERTIFIED HUMANE: AN OVERVIEW
Humane Farm Animal Care (HFAC) is the leading non-profit entity that oversees the Certified Humane Raised and Handled Beef classification.
The guiding mission of the HFAC is “improving the lives of farm animals in food production” by “driving consumer demand for kinder and more responsible farm animal practices.” This standard allows for a comprehensive approach to humane farming that works with farmers and ranchers to promote health, enrichment, and care for poultry and livestock. You may be familiar with the “Free Range” label in the chicken industry that HFAC also oversees.
The cattle industry is subject to similar standards, with a rigorous 5-step certification process that consists of:
- Review HFAC Standards and Policy. Farmers and ranchers must thoroughly read the species-specific guidelines and associated educational literature for the care and harvest of animals prior to requesting an inspection and proceeding with the certification process.
- Submit Application. An extensive application for approval is then submitted for expert review.
- Schedule and Facilitate an Inspection. Once an applicant is approved by the initial review stage, an inspection is arranged by an HFAC agent to review the facilities and living conditions of the animals.
- Obtain Certification and Use Label. Success! You are now a cruelty free purveyor of beef. Certification is valid for one year and subject to HFAC’s standards, fees, and regulations. In other words, treat this label like gold and stay on top of your practice when it comes time to renew.
- Renewals and Changes to Certification. Annual inspections ensure there is never a lapse in quality. In addition, HFAC must be notified of any changes to organizational structure or practice once an operation has been certified that will alter the conditions under which animals are kept. Failure to provide proper notification may result in loss of one’s certification for good.
In addition to these base guidelines, HFAC may perform routine audits. Animal welfare experts look at everything from sufficient space for cattle to roam, the size of facilities where animals are housed, pasture upkeep, feeding routine, overall health, and humane harvest practices. These tenets ensure responsible practices are maintained throughout the year and reinforced when it comes time for renewal.
Ethical practices are not only good for the animals, but beneficial to the planet overall by decreasing the carbon footprint left behind from traditional farming and opting for sustainable agriculture and ranching.
HAPPY COWS, HAPPY PEOPLE, HAPPY PLANET
By being a compassionate consumer, your dollar can go a long way in actively supporting ethical family farms and local ranchers. This in turn allows sustainable operations to continue to maintain quality standards that produce wholesome, all natural beef.
At Murphy’s we try our best to only source the highest quality, locally farmed and produced beef and seafood. We want to help create and maintain a healthy ecosystem while still being able to serve up quality food for our customers.